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Sales Success

Challenge

In the storage industry, managers and staff were generally trained as order takers rather than sales professionals. The value of leads, importance of follow up, and calculation of conversion rates were unrecognized tools in maximizing sales and profitability.

Solution

Well before most storage companies broadened their thinking to approach sales in a strategic manner, Kuvera Storage understood that every phone call and walk-in represented potential revenue. We were among the first to develop and train staff to use sales scripts and to understand proper use special offers to close sales, as well as to use a series of well-defined steps to follow up with potential customers. We also developed standard practices to review staff performance on sales calls and to provide ongoing support for continued growth.